Wherever you look online, there are weight loss programs. If you enter the keywords, Google and the other search engines bring millions of hits to your screen. Access any other sites carrying advertising and the odds favor something connected with weight loss. As an industry, it’s become one of the biggest buyers of online advertising. As an industry, it’s become submerged in allegations that most of the programs it sells are scams.
As an example of the problems with advertising, the European Food Safety Authority released its first batch of opinions on claimed health benefits for a range of some 200 different products and food components.
Almost two-thirds of these opinions rejected claims of health benefits, the most interesting being the complete failure of the probiotics industry to substantiate any of its claims for benefits from the bacteria added to yogurt products. This follows in the footsteps of the massive fine paid by Dannon in the US for claiming that its products could strengthen the body’s defenses against diseases and improve digestion.
So when the scientific evidence supports a claim, e.g. that eating fibre improves digestion, an author or manufacturer can legitimately use the claim in advertising the program or product.
Any unauthorized use may lead to prosecution and the payment of a large fine. Except that the US is slow to prosecute. It’s the responsibility of the FDA to police the claims made for all foods and their ingredients, but the agency is underfunded and heavily lobbied by powerful vested interests. It only rarely intervenes to prevent the extravagant claims made for the range of dietary products and programs.
That’s why you see all these products and programs so heavily promoted wherever you look. The law has little or no deterrent effect in the US — and that’s before you get to the reality that many online sites promoting the products are based outside the US and so their advertising is not regulated.
In fact, very few weight loss programs have any scientific credibility. Most are fads and scams designed to separate you from your money.
The reality is that people only lose weight when they burn more calories than they eat. This is a simple truth and you don’t need to pay lots of dollars to hear it. The consequence is equally simple to state.
To lose weight, you should eat smaller portions of healthier food and exercise. Yes, a high-fibre diet improves your digestive system and helps to make you feel less hungry.
If you do still feel hungry, try phentermine. This drug has been on the market for some fifty years and remains the market leader for appetite suppression. The scientific evidence is unbeatable.
Phentermine changes the way your brain interprets messages from your stomach. Instead of feeling the need to eat, you feel as if you have food in your stomach. The temptation to snack between meals is reduced and it’s easier to eat smaller portions. It’s really no scam to claim that phentermine helps keep you motivated while dieting and that helps you lose weight.